YouTube is undoubtedly one of the biggest cultural touchstones of the Internet. YouTube captures more viewers aged 18 to 34 than any cable network and more than one billion unique users every month. A recent study from Variety confirms that YouTube stars are becoming more popular than Hollywood celebrities among to year-olds. Variety commissioned a survey by celebrity brand strategist Jeetendr Sehdev, wherein 1, respondents were asked to rank 20 well-known Hollywood and YouTube celebrities. The questions ranged from the approachability of stars to overall influence, and the results were converted to a point scale. Six of the 10 top spots went to YouTube creators.
Why YouTube stars are more influential than celebrities - Think with Google
YouTube Stars More Popular Than Hollywood Celebrities Among Teens
It also polled kids on the amount of time spent on YouTube versus traditional TV. Broken down into gender and age segments, it offers key glimpses into kids video-watching habits. The data supports the idea that for the youngest generation, they are less likely to see a stark choice between linear and non-linear video content. In addition, the report names Zoella as Queen of YouTube, dominating the Top 20 list of most popular channels for January. And increasingly, kids described YouTube personalities as new, more authentic celebrities who make normality cool. In the gender and age breakdown, girls of all ages four to six, seven to 12, 13 to 18 listed Zoella as their 1 channel of the month.
Mom’s Cheat Sheet: The Biggest YouTube Stars for Kids and Teens
I watched with her for a second, deemed it tame enough, and started to go back to whatever I was doing when it dawned on me that I was far too late to this party, and that I needed to get my YouTube act together, stat. Last year, Variety commissioned a study and found that, according to teens , a bunch of YouTube stars — Smosh, PewDiePie — had way more cache than megastars like Kate Perry. Yes, bigger than Katy Perry. How do they do it? Often, just by speaking to the camera.
Ask any tween or teen what they want to be when they grow up and you may get some of the typical answers: athlete, veterinarian, and police officer. A recent survey by British firm First Choice revealed that 34 percent of kids age would like to be a YouTube personality, while one in five wished to start their own channel. But how safe and lasting is a career for a YouTube star? The cards are stacked against most people vying for that kind of income and stardom.